The most famous coffee shop
Coffee accompanies me in my daily life; it is the beverage I drink in the mornings, at work, and the one I am drinking while writing this article. It’s considered to be the drink that makes us more productive, so it is no coincidence that in the 40s, there was the emergence of the famous “Coffee break” for workers, which in theory, helped them perform better at work.
Something quite striking is that the origin of coffee is not entirely clear, there are many stories about it, but we do know that it spread throughout the Middle East, North Africa and Europe in the sixteenth century, thus becoming one of the most famous drinks in the world, there is practically no place on earth where there is not a person drinking coffee. But what we do know is how one of the most famous coffee shops in the world, Starbucks Corp (NASDAQ: SBUX), came to be.
Although it is hard to believe, it was born in the 70s, when three friends united by the love of coffee (professors Jerry Baldwin and Zev Siegl and writer Gordon Bowker) named the company in reference to the first Officer of the whaling ship of the novel Moby Dick, “Starbuck.” But in the beginning, they were not dedicated to selling coffee already served in a cup, but rather they sold everything related to coffee, like beans, coffee makers, roasters, grinders, etc.
After ten years, they already had three stores, which attracted the attention of Howard Schultz, who was fascinated with the company. But it was after a trip to Italy that he was enchanted with the style of the coffee shops, and he was convinced that Starbucks Corp (NASDAQ: SBUX) was on the wrong side of the business. Years later, in 1987, he bought the company, and just five years later in 1992, it was already listed on the NASDAQ stock exchange.
Thanks to the passion shared for coffee all over the world, the company has now been able to expand its operations to more than 21,500 locations in 70 countries, making it the largest coffee shop in the world. “With a selection of 30 coffee blends, a wide selection of teas, pastries, sandwiches, hot and cold beverages, if you can’t find anything to suit your taste at Starbucks, you may be in trouble.”
Starbucks is already one of those places that seems like it’s going to be around forever because it blended itself into our culture and daily lives. It’s a place you find wherever you go, where you can be confident that each franchise has a certain standard of quality no matter where you are in the world.
And like any great company, Starbucks Corp (NASDAQ: SBUX) is also thinking about the future, trying to create something different with the Starbucks Odyssey program, which arises as an extension to the company’s classic points system, where customers acquire points as they make purchases, which they can then redeem. This Odyssey system works on the Polygon network (MATIC/USDT), and its main advantage is working with little energy, making it environmentally friendly. Starbucks’ idea is to give NFT as rewards for interactive activities and games so that customers can then redeem them for Starbucks-style coffee-making courses, exclusive merchandise, events, collaboration with artists and even travel.
As is often the case with giant companies, they seem like they will be around forever, even more so when they have become part of people’s daily lives. Starbucks is not only a place to buy a coffee and a muffin; it is a place where many young people go to study or work. In fact, when one enters a Starbucks, it looks more like a co-working space than a coffee shop.
There is no doubt that coffee will continue to be part of the life of a large part of the population, although the increase in remote work may affect the coffee shop industry, and it is possible that more people will prefer to make their own coffee as was normal before these establishments became popular, so it would not be strange to think that possibly Starbucks Corp (NASDAQ: SBUX) in the future will return to its beginnings, selling coffee pots, beans and grinders.