The culinary art
Do you know which is one of the most famous stadiums in the world? Probably, if you have seen some movies or series of American production, you will recognize the iconic Madison Square Garden, a sports center located in Manhattan, New York and home of some professional teams like the Knicks, the Rangers and the Liberty women’s basketball group; but it is also the home of all the artists who make their presentations, being Michael Jackson one of the most famous stars, in my opinion, who has passed through this multipurpose space.
In 2001, the Madison Square Park Conservancy’s first art installation was held, and to show his support, Danny Meyer positioned himself in the beautiful park near the Stadium with a hot dog cart. Many would believe that to show support would take millions of dollars or thousands of people, but Danny chose to think outside the box, bringing the park back to life. The hot dog cart was a huge success and for three consecutive summer seasons, the self-described “Shake Fans” lined up in long lines to purchase their favourite fast food item.
The cart quickly outgrew its space as diners came from all over to try these new recipes that were being cooked in a revitalized park and to enjoy a meal “in the nature” of the park. And in 2004, it would become a permanent kiosk inside the park, giving birth to Shake Shack Inc (NYSE: SHAK), a place where hamburgers, hot dogs, milkshakes, beer, wine and many other delicacies are served without losing quality, something that distinguishes them notably from the rest since their original idea is to bring some of the gourmet food to people’s daily lives.
The importance given to the ingredients is a fundamental pillar and the key to the success of Shake Shack Inc (NYSE: SHAK) as well as a differentiator from other well-known fast food chains. Mark Rosati, director of culinary creations, researched for three months what menu would be presented in Mexico, and then it took another year to find the best suppliers.
All this selection process is part of the essence of Shake Shack Inc (NYSE: SHAK), as they try to maintain high standards but at the same time not cause an environmental impact, that is why all their meat is 100% natural, and they are committed to working with responsible farmers to ensure the quality of the products. Their menu adapts to the location so that no one is left out, and they have decided to incorporate vegetarian options with the intention of joining this trend that is growing among young people.
The kiosk receives diners from all over the city, the country, and, in recent years, the world continues to grow and is constantly expanding into new territories. The company, which began as just a hot dog cart, today has more than 350 branches worldwide, with the Asian continent taking second place with the most restaurants after the United States. The design of each branch is thought out as well as the menu that will be presented to diners, adapting to the environment in which it will be installed using recycled wood in the construction, and the inclusion of creative designs made by local artists, which makes the experience totally local and not that of a chain restaurant as it would be anywhere else in the world.
Art comes in many forms, and it is very interesting that, with the intention of supporting an art exhibition, the art of culinary food has expanded itself through the name of Shake Shack Inc (NYSE: SHAK), bringing not only joy to the park but also delicious food for us to enjoy in the middle of New York city outdoors.