{"id":31796,"date":"2025-03-17T00:48:43","date_gmt":"2025-03-17T00:48:43","guid":{"rendered":"https:\/\/quantfury.com\/?p=31796"},"modified":"2025-07-25T18:40:03","modified_gmt":"2025-07-25T18:40:03","slug":"walmart-2","status":"publish","type":"post","link":"https:\/\/quantfury.com\/portuge\/insights-do-mercado\/walmart-2\/","title":{"rendered":"Walmart melhora sua estrat\u00e9gia online, desafiando a Amazon"},"content":{"rendered":"\n<p>No mundo em constante expans\u00e3o do varejo online, o Walmart (<a href=\"https:\/\/trading.quantfury.com\/chart_full?shortName=WMT\">NYSE: WMT<\/a>) agora oferece uma concorr\u00eancia acirrada \u00e0 Amazon (<a href=\"https:\/\/trading.quantfury.com\/chart_full?shortName=AMZN.OQ\">NASDAQ: AMZN<\/a>), o gigante do e-commerce.<\/p>\n\n\n\n<p>O Walmart conseguiu aproveitar suas 4.700 lojas para impulsionar suas vendas online. A onipresen\u00e7a dessas lojas no pa\u00eds permite que o Walmart entregue produtos rapidamente, reduzindo a necessidade de espa\u00e7o em armaz\u00e9ns. Al\u00e9m disso, a rede de lojas facilita a retirada e a devolu\u00e7\u00e3o pelos clientes dos produtos comprados online.<\/p>\n\n\n\n<p>As vendas online do Walmart ainda s\u00e3o pequenas em compara\u00e7\u00e3o com a Amazon, com uma participa\u00e7\u00e3o de mercado de 9% nos EUA, contra 41% da Amazon, de acordo com o <em>The Wall Street Journal<\/em>. Mas o Walmart est\u00e1 crescendo rapidamente.<\/p>\n\n\n\n<p>A receita de e-commerce da empresa aumentou 16% no trimestre encerrado em 31 de janeiro em rela\u00e7\u00e3o ao ano anterior. O Walmart realizou entregas no mesmo dia de 5 bilh\u00f5es de itens no ano passado, um aumento de 100% em rela\u00e7\u00e3o a 2023, segundo o <em>Journal<\/em>. As vendas online da Amazon subiram 7% no quarto trimestre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-os-ganhos-das-acoes-do-walmart-superam-os-da-amazon\">Os ganhos das a\u00e7\u00f5es do Walmart superam os da Amazon<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>O impulso do setor online ajudou as a\u00e7\u00f5es do Walmart a gerar um ganho total de 40% no \u00faltimo ano, em compara\u00e7\u00e3o com 13% da Amazon. O Walmart tamb\u00e9m superou a Amazon nos \u00faltimos per\u00edodos de tr\u00eas e cinco anos, embora a Amazon esteja \u00e0 frente no per\u00edodo de 10 anos.<\/p>\n\n\n\n<p>O Walmart aumentou sua velocidade de entrega com a ajuda de sua pr\u00f3pria rede de entregas, a Spark, criada em 2018. A opera\u00e7\u00e3o online do Walmart ainda n\u00e3o \u00e9 lucrativa, mas a empresa afirma que ser\u00e1.<\/p>\n\n\n\n<p>O Walmart tamb\u00e9m est\u00e1 desenvolvendo um servi\u00e7o de publicidade online \u2013 o Connect. A receita com an\u00fancios cresceu 27% no ano passado, totalizando US$ 4,4 bilh\u00f5es. Novamente, isso \u00e9 muito pouco em compara\u00e7\u00e3o aos US$ 52 bilh\u00f5es da Amazon, mas \u00e9 um sinal positivo.<\/p>\n\n\n\n<p>O Walmart Connect acabou de expandir a sua capacidade com uma interface de programa\u00e7\u00e3o de aplicativos, permitindo que ag\u00eancias parceiras aumentem significativamente a exibi\u00e7\u00e3o de an\u00fancios online em suas plataformas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-as-taxas-de-adesao-estao-aumentando\">As taxas de ades\u00e3o est\u00e3o aumentando<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Enquanto isso, a receita com taxas de ades\u00e3o do Walmart cresceu 19% no ano passado, totalizando US$ 3,1 bilh\u00f5es. Isso inclui ades\u00f5es \u00e0s lojas Sam\u2019s Club e ao Walmart+, que oferece entrega gratuita de pedidos online, pedidos em lojas e medicamentos. O Walmart+ tamb\u00e9m proporciona descontos em combust\u00edvel e streaming gratuito com a Paramount+.<\/p>\n\n\n\n<p>Os analistas dizem que o Walmart tem uma alta probabilidade de sucesso combinando sua enorme presen\u00e7a f\u00edsica e a sua crescente opera\u00e7\u00e3o online.<\/p>\n\n\n\n<p>\u201cA ampla presen\u00e7a f\u00edsica e os recursos financeiros do Walmart permitiram que a empresa desenvolvesse pedidos e atendimento em diversos canais [online e nas lojas], ao mesmo tempo em que construiu um ecossistema por meio do Walmart+ e de sua plataforma de mercado online de terceiros,\u201d escreveu o analista Noah Rohr, da Morningstar.<\/p>\n\n\n\n<p>\u201cEmbora a ado\u00e7\u00e3o ainda seja incipiente, vemos o Walmart como uma das poucas empresas dos EUA com estrutura suficiente para desenvolver essa plataforma.\u201d<\/p>\n\n\n\n<p><em>Nota: O autor possui a\u00e7\u00f5es da Amazon e do Walmart.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No mundo em constante expans\u00e3o do varejo online, o Walmart (NYSE: WMT) agora oferece uma concorr\u00eancia acirrada \u00e0 Amazon (NASDAQ: AMZN), o gigante do e-commerce. O Walmart conseguiu aproveitar suas 4.700 lojas para impulsionar suas vendas online. A onipresen\u00e7a dessas lojas no pa\u00eds permite que o Walmart entregue produtos rapidamente, reduzindo a necessidade de espa\u00e7o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[671,830],"class_list":["post-31796","post","type-post","status-publish","format-standard","hentry","category-insights-do-mercado","tag-wmt","tag-wmt-portuge"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Walmart melhora sua estrat\u00e9gia online, desafiando a Amazon | Quantfury<\/title>\n<meta name=\"description\" content=\"Os analistas dizem que o Walmart tem uma alta probabilidade de sucesso combinando sua enorme presen\u00e7a f\u00edsica e a sua crescente 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